Affordable Care Act & the Health Insurance Marketplace

Passed in March of 2010 and upheld by the Supreme Court in July of 2012, the Patient Protection and Affordable Care Act (also known as PPACA, ACA, health reform law, ObamaCare) improves resident’s access to quality and affordable health care.

The Health Insurance Marketplace is for people seeking insurance or who are uninsured. Generally, people who currently have insurance through their workplace, who have insurance through Medicaid/ Medicare, Children’s Health Insurance Program (CHIP), TRICARE, or the Veterans health care program are not the target of this open enrollment period.

Library Computers

Please check with your local library about using library computers to apply and enroll in the Health Insurance Marketplace.

Important Dates

  • October 1, 2013 - Marketplace open enrollment starts
  • January 1, 2014 - Health coverage can start
  • March 31, 2014 - Open enrollment ends

Healthcare.Gov - Heath Insurance Marketplace is the primary web site to find answers to frequently asked questions about the new health care law, to compare heatlh insurance options, apply for coverage, and enroll. Not sure where to start? Try some of these resources:

Contact Information

  • Phone: Health Insurance Marketplace: 1-800-318-2596
  • Contact Us - includes additional contact information.



Some individuals and families will get health care through Wisconsin's public health care program, BadgerCare Plus. Current BadgerCare Plus members should receive letters from the WI Department of Health Services letting them know about changes in their eligibility for BadgerCare Plus due to changes in state law.

  • Access - Online access to Eligibility Support Services for Health and Nutrition (WI).
  • BadgerCare Questions: 1-888-794-5556

Covering Kids & Families Wisconsin

Covering Kids & Families (CKF) is a statewide coalition dedicated to reducing health disparities and improving overall health in Wisconsin by connecting people to health insurance coverage.

Local Assistance

Find Local Help

Use this tool to find local organization that can assist in applying for health coverage. Some areas do not have any nearby organizations listed yet. Check back as additional organization will continue to be added.

Print Applications

For your convenience, there are different ways to apply to the Marketplace. The fastest way is to apply online at If you apply online, you’ll also get your eligibility results right away.  If you prefer to apply by mail, you can print applications available here.

Backgound Information

Covering Kids & Families Wisconsin has put together a collection of fact sheets that help explain the key issues of the ACA in Wisconsin:

Other Links:

For Librarians::